Eternal search for the Unique Selling Proposition (USP)

There is a selection of buzzwords in business, which have some kind of evergreen characteristics – they always reappear. One of the champions among those is “Unique Selling Proposition” or USP. Typically it goes like this: Investor: “What is the USP of your product? Why should I invest in it?” Start-Up:…

My participation at FT Global conference

Financial Times organized an interesting conference (M&A-Evolution: Strategies for the New Deal Landscape) on how the growth strategies (both organic and through acquisition) have changed given the new global trends such as the euro crisis, increased risks of regulations and partially astronomic evaluations. I was invited to speak…