The personal blog of Arthur Khessin

On A/B tests

“@bchesky on making beautiful design: “You can’t A/B test your way to Shakespeare.””— #PandoMonthly

Should we buy FT?

“I buy it every day.”— Michael Bloomberg when asked if he might buy The Financial Times.

Luck in the pocket

“To hell with luck. I’ll bring the luck with me.”— The Old Man and the Sea, Ernest Hemingway

Eternal search for the Unique Selling Proposition (USP)

There is a selection of buzzwords in business, which have some kind of evergreen characteristics – they always reappear. One of the champions among those is “Unique Selling Proposition” or USP. Typically it goes like this: Investor: “What is the USP of your product? Why should I invest in it?” Start-Up: “Hmm.. What about being […]

Consultants at work

Having worked myself as strategy consultant for 4 years, it is just sooo true… love it 😉

My participation at FT Global conference

Financial Times organized an interesting conference (M&A-Evolution: Strategies for the New Deal Landscape) on how the growth strategies (both organic and through acquisition) have changed given the new global trends such as the euro crisis, increased risks of regulations and partially astronomic evaluations. I was invited to speak about the growth tactics in digital media. […]

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